The Life and Culture of Kicks

Posts tagged “advertising

Olympic Sneakers and Shoes: adidas Olympic Advertising

Ummmm…. I don’t get it. More at High Snob

On Shape + Color: adidas grün “guerilla gardeners”

(from sneakerfreaker and Shape + Color)

What a cool find. While just browsing the WordPress blogs, I bumped into this blog that is into advertising, art and media (which is funny cause I do have a little fetish for that stuff too) and they mentioned this new thing adidas is doing called grün. Grün is green in German. The adidas grün is supposed to be the environmentally safe sneaker.

Sort of what Nike is doing…

Here is a quote snatched from Shape + Color:

Finally, everything in the “Recycled” line is exactly what it says – shoes and apparel made from 100% recycled plastic soda bottles, rubber, and others materials that otherwise would have sat in a landfill for eternity.


So basically, somewhat like the Air Jordan 23 “Considered”, here we have a sneaker that is totally recycled and I will assume biodegradable (or at least some parts are easily re-recycled).

Being that Shape + Color is a blog about advertising, art and media, they also show just how adidas markets the sneaker line. The images of one of their adverts (of which is actually the main story which is the guerilla gardeners) can be seen on Shape + Color.

Very interesting… I am going to have to look into this more and see what Nike does, as well as adidas and other sneaker (and shoe) brands.

Maybe It’s My Fault – New Brand Jordan Commercial

I think the video says allot. I’ll admit, as corny as it sounds, I find myself a little (ok allot) inspired. When you are trying to get to a place in your life where you are doing what you want, how you want it and where you want it, sometimes you forget that on your way to success there WILL be many failures and non-goal reaching. Heck, those failures had BETTER be something you learned from otherwise it is a real failure rather than a set-back.

Yeah, you got to work hard, get up in the morning, exercise, read, write, study and so forth. Most importantly, you got to recover from those failures setbacks, learn from them and keep going toward your finish line.

It sure does look easy when you see some of those rich and famous people; those sports stars and rock stars, but the truly successful work real hard at it.

How many shots did Jordan miss? How many turnovers? Didn’t he want to play baseball really bad? How many business ventures did he go into? Does anybody here remember Micheal Jordan restaurant? Is that even around anymore (there is still one in Grand Central Station in NYC)?

First saw this video on The Shoe

Become Legendary!!!

PS: Being legendary doesn’t necessarily mean that everybody knows your name. You can be legendary to your friends, your family, and your community.

So adidas has ANOTHER bounce commercial…

I swear adidas is taking this bounce thing too far LOL

I have not gotten a pair of adidas bounce yet. I have bought a pair and expect to be running in them on Thursday so I will give you loyal readers (all 10-12 of you) a preview review. Yes I know, I owe you guys a review on the LeBron Soldiers and the Nike boot Seamless Goamare. It coming. Just give me a couple more days on that one.

The actual commercial is funny; not great, but funny. I do wonder how well they are doing with the bounce sneakers. Are they pushing it or is it moving on its own? I compare the bounce to the Nike Shox but I won’t really know until I get my megabounce sneaker on Thursday.

It seems to me that they push the microbounce more than the mega, but that may just be my perception. I see the bounce type sneaker about everyday, but not too much. I do mostly see the micro-bounce so maybe people like that more.

adidas has a YouTube page where you can meet the individual bounces (lol). Maybe I’ll have some fun and do a post on “Meet the Bounces” lol. Where else do you get this kind of stuff?