Yes I know…. These sneakers came out a while ago. So what’s the point of having a photoshoot for a pair of sneakers that they hype is gone? Exactly! They hype is gone. This photoshoot (and others coming soon) is just about the love of the design and history of the sneaker.
I like sneakers (in fact all footwear) mainly because it’s a mix of form and function; design, art and science. In other words these things have to work not just look good but if they don’t look good do they really work?
The Air Jordan 7 Bordeaux along with another sneaker gets the photoshoot treatment for the re-start next month.