In Sneaker News: Under Armour and Brandon Jennings Commercial
(well now this is getting interesting…)
(yes I know this is old news… but its still interesting)
Someone tell Nike‘s Swoosh to move over and make some room.
Under Armour‘s interlocking U and A wants some of the action in the city’s grassroots basketball world, too.
Trying to further shed its perception of being a football-only apparel brand, Under Armour is treating the talent-rich landscape as prime real estate, and the top programs are buying in.
The budding Baltimore-based sports clothing and sneaker company is set to sponsor five New York high school basketball teams during the 2009-10 season, including Lincoln High, which has won seven of the last eight PSAL championships.
Under Armour is also sponsoring Boys & Girls and Thomas Jefferson‘s boys’ teams, as well as the reigning city and state girls champion, St. Michael Academy, and perennial girls powerhouse St. John the Baptist onLong Island.
Source: The Daily News (and yes its like 5 pages long if your really interested in this)
Yes this is getting more and more interesting by the week. Under Armour’s current stock price: 26.37… P/E ratio is pretty high for me though.