The Life and Culture of Kicks

In Sneaker News: Under Armour and Brandon Jennings Commercial

(well now this is getting interesting…)

(yes I know this is old news… but its still interesting)

Someone tell Nike‘s Swoosh to move over and make some room.

Under Armour‘s interlocking U and A wants some of the action in the city’s grassroots basketball world, too.

Trying to further shed its perception of being a football-only apparel brand, Under Armour is treating the talent-rich landscape as prime real estate, and the top programs are buying in.

The budding Baltimore-based sports clothing and sneaker company is set to sponsor five New York high school basketball teams during the 2009-10 season, including Lincoln High, which has won seven of the last eight PSAL championships.

Under Armour is also sponsoring Boys & Girls and Thomas Jefferson‘s boys’ teams, as well as the reigning city and state girls champion, St. Michael Academy, and perennial girls powerhouse St. John the Baptist onLong Island.

Source: The Daily News (and yes its like 5 pages long if your really interested in this)

Yes this is getting more and more interesting by the week. Under Armour’s current stock price: 26.37… P/E ratio is pretty high for me though.

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