The Life and Culture of Kicks

PUMA Introduces The L.I.F.T. Sneaker

(need a l.i.f.t.?)

Don’t exactly get what Puma is trying to achieve here… flexibility maybe? Fun? Dancing? People somehow sliding across the stage (aka life)? Nice. Well, IF YOU BELIEVE THE NEXT COMMERCIAL, of which I don’t… for now… then I guess Lift will be the lightest thing you ever put on your foot.

(I need someone to confirm this one lol)


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