(from sneakerfreaker and Shape + Color)
What a cool find. While just browsing the WordPress blogs, I bumped into this blog that is into advertising, art and media (which is funny cause I do have a little fetish for that stuff too) and they mentioned this new thing adidas is doing called grün. Grün is green in German. The adidas grün is supposed to be the environmentally safe sneaker.
Sort of what Nike is doing…
Here is a quote snatched from Shape + Color:
Finally, everything in the “Recycled” line is exactly what it says – shoes and apparel made from 100% recycled plastic soda bottles, rubber, and others materials that otherwise would have sat in a landfill for eternity.
So basically, somewhat like the Air Jordan 23 “Considered”, here we have a sneaker that is totally recycled and I will assume biodegradable (or at least some parts are easily re-recycled).
Being that Shape + Color is a blog about advertising, art and media, they also show just how adidas markets the sneaker line. The images of one of their adverts (of which is actually the main story which is the guerilla gardeners) can be seen on Shape + Color.
Very interesting… I am going to have to look into this more and see what Nike does, as well as adidas and other sneaker (and shoe) brands.