On Shape + Color: adidas grün “guerilla gardeners”

(from sneakerfreaker and Shape + Color)

What a cool find. While just browsing the WordPress blogs, I bumped into this blog that is into advertising, art and media (which is funny cause I do have a little fetish for that stuff too) and they mentioned this new thing adidas is doing called grün. Grün is green in German. The adidas grün is supposed to be the environmentally safe sneaker.

Sort of what Nike is doing…

Here is a quote snatched from Shape + Color:

Finally, everything in the “Recycled” line is exactly what it says – shoes and apparel made from 100% recycled plastic soda bottles, rubber, and others materials that otherwise would have sat in a landfill for eternity.

(Source)

So basically, somewhat like the Air Jordan 23 “Considered”, here we have a sneaker that is totally recycled and I will assume biodegradable (or at least some parts are easily re-recycled).

Being that Shape + Color is a blog about advertising, art and media, they also show just how adidas markets the sneaker line. The images of one of their adverts (of which is actually the main story which is the guerilla gardeners) can be seen on Shape + Color.

Very interesting… I am going to have to look into this more and see what Nike does, as well as adidas and other sneaker (and shoe) brands.

April 27, 2008 - Posted by socialOrb | Adidas, Blog Hopping, Sneakers, The Next Thing, To Be Considered | advertising, business, environment, lifestyle changes, marketing | No Comments Yet

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This is Sneakers and Shoes!!! A blog that shows you what is going on in the sneaker (and shoe) blog world as well as what is currently cool on sale on sites like Zappos, Finishline, Eastbay, Macys and more. I also focus on the shoe scene, foot care, lifestyle fashion, sports and exercise. I am into collecting sneakers as well as shoes and have really just started in 2008. I enjoy writing about what is coming out, what is out (something that many blogs ignore for some reason… but then again that is allot to cover) and what looks cool that I think is being totally ignored.

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Because who else is going to give your the in your face, honest, and straight opinions on what is going on in the game? Who else will say what is going on on OTHER sneaker blogs, show cool features from OTHER sneaker blogs, high light things going on on OTHER shoe blogs, focus on men AND women, flats AND high heels, FEATURE COMMENTS from here and OTHER blogs, interview commenters, and more.

Here at Sneakers and Shoes, we love to write about those who want to be sneaker designers, the custom artists of sneaker and shoes, news on the companies that make the sneakers and shoes (as well as the stores that sell them). So if you love Nike, you will not only find out about their designs and sneaker releases, you will find info on what Nike is doing busines wise. If you love shopping at Dr Jays, you will find locations, store hours and if service is really good there… or not.

I will admit that I am a little opinionated when it comes to the design and functionality of footwear (mostly design) and while I’m new to the game, I still make some of my opinions known. You will find a rant or 2 about sneaker companies not making sneakers with widths for example or companies making it difficult for people with big feet to find their size.

Hope you enjoy the visit. Sneakers and Shoes the blog and soon Sneaker and Shoes the website will be updated regularly and I eventually want it to be the place where you come to find out everything sneaker and shoes.